{"product_id":"the-superfino-ultra-high-quality-panama-hat","title":"The Superfino — Montecristi Panama Hat","description":"\u003cp\u003e\u003cstrong\u003eOne of only three. Woven by name, not by machine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the summit of the Panama hat — a Montecristi \u003cstrong\u003eSuperfino\u003c\/strong\u003e, the finest grade the toquilla art produces. The weave is so tight the straw stops looking like straw and starts to feel like linen. Hold it to the light and the pattern seems to dissolve.\u003c\/p\u003e\n\n\u003ch3\u003eThree months. The hands of the Pachay family.\u003c\/h3\u003e\n\u003cp\u003eThis hat was woven over three months in Montecristi, Ecuador, by the \u003cstrong\u003ePachay family\u003c\/strong\u003e — four generations of master weavers, and one of the names most deeply bound to the legend of the Montecristi hat.\u003c\/p\u003e\n\u003cp\u003eThey work before dawn, when the coastal humidity keeps the fibre soft, weaving only a few hours a day so the straw never dries and splits. Thousands of strands of \u003cem\u003epaja toquilla\u003c\/em\u003e, drawn tighter and tighter by hand, until the weave reaches the grade that inspired the legends — the Superfino, spoken of as fine enough to hold water and pass through a wedding ring.\u003c\/p\u003e\n\n\u003ch3\u003eWho are the Pachay?\u003c\/h3\u003e\n\u003cp\u003eThe Pachay are Montecristi weaving royalty. Their craft carries Ecuador's \u003cstrong\u003edenominación de origen\u003c\/strong\u003e for the Sombrero de Montecristi — a legal mark of authenticity granted only to true Montecristi artisans — and their work has been honoured by \u003cstrong\u003eUNESCO\u003c\/strong\u003e, from Lima to the UNESCO house in Paris. When you wear a Pachay hat, you wear a signature.\u003c\/p\u003e\n\n\u003ch3\u003eWhy it costs what it costs\u003c\/h3\u003e\n\u003cp\u003eYou are not paying for a hat. You are paying for three months of a master family's time, four generations of skill in their hands, and a craft that fewer people can do every year. At this grade, the price isn't a markup — it's the honest cost of the hours. Buy it and you own the top of the category; there is nothing finer to move up to.\u003c\/p\u003e\n\n\u003ch3\u003eAuthenticity, guaranteed\u003c\/h3\u003e\n\u003cp\u003eSourced directly from the Pachay family in Montecristi — no middlemen, no imitations. This piece ships from our family house in Quito, backed by our authenticity guarantee and more than 30 years of trade in genuine toquilla craft.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOnly three exist\u003c\/strong\u003e, in sizes 58, 59 and 60 — one hat in each. When a size is gone, it's gone.\u003c\/p\u003e","brand":"Ecuador Shops","offers":[{"title":"58","offer_id":43755920359483,"sku":"1","price":1800.0,"currency_code":"USD","in_stock":true},{"title":"59","offer_id":43755920785467,"sku":"1","price":1800.0,"currency_code":"USD","in_stock":true},{"title":"60","offer_id":43755920818235,"sku":"1","price":1800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0351\/7091\/0267\/files\/Sombrero_en_formato_foto_principal_202607071000.jpg?v=1783436480","url":"https:\/\/www.ecuadorshops.com\/products\/the-superfino-ultra-high-quality-panama-hat","provider":"Ecuador Shops","version":"1.0","type":"link"}